The Idea

FOR THE GENERATION BROUGHT UP BY POSTMODERN NEW WAYS OF SELF-EXPRESSION THROUGH INDIVIDUAL STYLE ARE IMPORTANT. MARC ALIEN EXPLORES THE POTENTIAL FOR TRANSFORMING CLOTHING, AND EACH NEW STUDY GIVES BIRTH TO A PRODUCT UNIQUE IN ITS KIND, AS A CHALLENGE TO MASS PRODUCTION OF THE SAME TYPE OF THINGS.

MONOCHROME AS AN INSTRUMENT

THING SHOULD SERVE AS A FACET OF BRIGHT PERSONALITY OF ITS POSSESSOR. THIS IS WHY MONOCHROME TONES RETAIN NEUTRALITY IN RELATION TO THE SHAPE AND SILHOUETTE. THIS IS THE SUPREMATIST ELEMENT THAT IS RELEVANT TODAY.

CONSTRUCTIVISM
THE STYLES ARE DOMINATED BY A FREE CUT, SO THE PRODUCT ARCHITECTURE ALLOWS A PERSON TO FEEL MOST COMFORTABLE. ASYMMETRIC CONSTRUCTION ON DIFFERENT TYPES OF FIGURES MAKES THIS MANIFESTATION IN DIFFERENT WAYS.

TRANSFORMABILITY

DESPITE THE BREVITY AND SIMPLICITY OF STYLES, THE VALUABLE ATTRIBUTE OF PRODUCTS IS THE ABILITY TO CHANGE. THERE ARE MANY POCKETS, BELTS, LAYERS AND ZIPPERS FOR THIS. NEVERTHELESS, THE PRINCIPLE OF REDUCED DETAIL IS OBSERVED.

ENDURANCE

THE SKIN HAS PROVED ITS ABILITY TO SERVE LONG AND TRUE. INTENTIONAL DEFECTS ON THE CLASSIC MATERIAL CREATE AN UNUSUAL TEXTURE, AND USING A NON-TRADITIONAL PROCESSING METHODS GIVES PRODUCT A SPECIAL LIFE. THIS QUALITY PRIORITY IS CONNECTED WITH THE FACT THAT MARC ALIEN PRODUCTS CAN BE WORN EVERY DAY, COMBINING WITH VARIOUS WARDROBE ITEMS.

AUTHENTICITY

THE OVERALL NEUTRALITY THAT WE ACHIEVE THROUGH DARK TONES AND LACONISM IN DETAILS AND STYLES, HAS A DIRECT CONNECTION WITH THE ESSENCE OF WHAT WE CREATE. IN A SENSE, A METAPHOR FOR THE INDIVIDUALITY OF THE INDIVIDUAL ARE SPECIAL TISSUES AND CUTTINGS, UNIQUE TEXTURES AND MATERIAL PROCESSING. BEING REAL MEANS TO SAY WHO YOU REALLY ARE, AND CLOTHES SOMETIMES SPEAK LOUDER THAN WORDS.

INDIVIDUALITY

USING INDIVIDUAL PROTOTYPES AND OWN CREATION STORIES FOR EACH PRODUCT, MARC ALIEN GOES BEYOND THE CRAFT AND BORDERS ON ART. THE FINAL PRODUCT ACQUIRES THE SILHOUETTE THAT CORRECTLY EMPHASIZES SEXUALITY OF THE INDIVIDUAL. HERE THE ELEMENT OF AESTHETICS OF ANDROGYNY IS INHERENT, BECAUSE THE MONOCHROME NATURE OF THE HUMAN BEING HAS MANY DIFFERENT SHADES.

MARC ALIEN IS A SOCIETY OF ART PERSONALITIES, UNITED NOT ONLY BY AESTHETIC PREFERENCES, BUT ALSO BY VALUES, LIKE:
BREVITY
UNIQUENESS
INNOVATION
SELF-EXPRESSION
RATIONALITY
AUTHENTICITY

MARC ALIEN GOES BEYOND THE BOUNDARIES OF TRADITIONAL UNDERSTANDING OF ATTRIBUTES OF SEXUALITY. IT IS COURAGE IN SELF-EXPRESSION AND LACONISM OF AESTHETIC UTTERANCE. IN LOVE WITH COMFORT AND LIFE BEYOND THE LIMITS OF EVERYDAY LIFE, THE CREATIVE PRAGMATISM OF THE BRAND MANIFESTS ITSELF.

THE FUTURE IS IN THE EXPRESSION OF PERSONALITY THROUGH HALFTONE SILHOUETTES WITH COMFORT AND CONVENIENCE REGARDLESS OF LIFESTYLE. IT IS AN AESTHETIC FOR THE SOCIETY OF THOSE WHO INVEST IN THEMSELVES AND IN THINGS FOR THEIR OWN CONTINUATION.

IN THIS EXCITING ERA, MARC ALIEN OFFERS A NEW WAY OF EXPRESSING ONESELF THROUGH A THING, RETURNING TO IT ORIGINAL STATUS OF ITS UNIQUENESS.

TODAY IT IS DIFFICULT TO FIND SOMETHING THAT CAN DESCRIBE THE INTERNAL STATE. MARC ALIEN EXPLORES THE POTENTIAL OF CLOTHING TRANSFORMATION, BECAUSE IT IS THE MAIN WAY OF MANIFESTING AN INDIVIDUALITY. EACH SUCH RESEARCH CREATES A NEW PRODUCT, UNLIKE OTHER, UNIQUE IN ITS KIND, AS A CHALLENGE TO MASS PRODUCTION OF STANDARD SIMILAR THINGS. THIS IS THE MAIN MISSION OF MARC ALIEN.